BARE - Branding Project
Overview
BARE promotes a healthy, minimal routine, embraces natural beauty, discourages overconsumption, and supports sustainability. It embodies simplicity, honesty, and careless. BARE aims to offer affordable, effortless beauty products that cater to individuals aged 16 to 35. This is a personal project, aiming to level up my skill on planning and creating a brand's identity.
Objective
This is a personal branding project, aiming to create brand visual that reflecting the core value of BARE. Honesty, simplicity, and care. The project's objective are:
Communicates the brand's core values, affordable, clean, and effective skincare products, through visual storytelling.
Increases brand awareness among Gen Z and young Millennials.
Demonstrates proficiency in brand development and visual design for social media marketing
My role
Brand Identity Creator: design a minimalist logo that cohesive visual language
Social Media Manager: idea generation and content strategy that reflects the brand's personality and engages the target audiences
Brand Visual Creator: create visual materials for social media contents
Understand The Market
See In Action
Logo
Bare’s social media built based on the personality of the brand. Simplicity, honesty, and careness. The color was chosen intentionally to create an aesthetic and “clean girl” vibe, attracting customers from 16 to 35 years old. I used Adobe Creative Suite to create the materials.
Social Media Color Pallate
Bare logo was made in the idea of simplicity with a notable touch. The full brand name in the logo is the intention to increase brand awareness. I used Illustrator to create this logo.
Instagram Sample
Strategic Approach
BARE's social media personality:
Social media's aesthetic: minimal, highlight the product in a clean and neutral background
Tone of voice: neutral, and genuine
Content: promote authenticity, embrace imperfection, and against overconsumption
Launching campaign: focus on delivering the core value and maximize exposure on online platforms
Launching campaign message: "Protect nature. Embrace flaws. Nurture beauty "
Media mix:
Post 2-3 posts and daily story on each online platform (Facebook, Instagram, TikTok)
Pre-launch: Sending free product to micro (5k followers) and medium (15k to 50k followers) influencers - focus on those personal brands that related to the brand (embrace imperfection and against over-consumption)
During launching: UGC
Marketing trends:
Online ads along with UGC and influencer marketing - maximize exposure on all online platforms
Brand's social media focus on creating relatable image to their target consumers
Brands marketing hope - this product might not have worked, maybe this will
Beauty and personal care market:
Online trends contributes heavily to the rapid changes in demand, particularly to BARE's target consumers
Social media makes audiences want to try everything, despite the unexpected results
Minimalism and authenticity is getting more supports and attention from audiences
