My Resume

Professional Summary

Strong background in creativity, communication, teamwork, and decision making. Hands-on experiences with story-driven visual design, social media, and project management, with a solid understanding of email marketing and content creation. Proficiency in Microsoft Office, CRM, Canva, CapCut, Adobe Creative Suite through highly professional training and work experiences. Leveraged AI-powered tools to enhance creativity, automated workflows, and improve marketing performance.

Work Experience

Media Coordinator | Leng Keng

July 2023 - March 2024

• Utilized email marketing campaigns and performance tracking, boosting lead generation by 12.8%

• Produced 5-8 short-form content and 10-15 photos weekly using Canva/CapCut, ensuring a steady flow of engaging contents

• Organized private, public, and corporate events, increasing positive reviews on Google and website

Campaign Specialist | ACM

• Leveraged AI-powered tools to extract industry trends and actionable insights, enhancing data - driven marketing strategy development

• Utilized Adobe Creative Suite for printed media to align product's visual and story, driving engagement and boosting 7.6% conversion rate

• Developed unique product stories prior launch, highlighting key differentiators to strengthen market position

May 2024 - August 2024

Education

Marketing Management Major | Bachelor of Commerce

Ted Roger School of Management, Toronto Metropolitan University

September 2021 - December 2025

Certification

Creative Design Certification | MindX Technology School

June 2024 - March 2025

• Learned and applied design principles to convey the true message through the power of visual, creating materials

Google Digital Marketing and E-commerce | Coursera

April 2025 - June 2025

• Optimized media mix, including SEO, paid ads, and social media, to create a strong digital marketing strategy and win customers

Email Specialist Intern | Protechp

• Implemented automated cold email outreach campaigns, maintaining 100% deliverability rate and reaching over 300 new prospects

• Managed and recommended existed and new social media, boosting visibility among prospects

• Implemented AI-powered tools to accelerate creative ideation, increasing efficiency and material resources

March 2025 - September 2025

Freelance Branding and Digital Marketing Consultant

October 2025 - Present

• Refined brand logos and visual identities, aligned with brand vision, value, and audience perception

• Crafted compelling brand stories that drive emotional engagement and differentiation

• Utilized AI-powered tools to accelerate creative ideation, increasing efficiency and material resources