My Resume
Professional Summary
A marketing graduate specializing in digital marketing, content production, and campaign execution with hands-on experience in driving engagement, lead generation, and conversion growth. Skilled in integrating AI, translating data and brand insights into high-performing visuals and narratives for marketing campaigns using Adobe Creative Suite, CRM tools, and AI workflows.
Work Experience
Media Coordinator | Leng Keng
July 2023 - March 2024
Executed email marketing campaigns through Mautic, tracking performance and increasing lead generation by 12.8%
Produced 5-8 short-form videos and 10-15 photos weekly using Canva and CapCut, maintaining consistent, high-quality content output
Coordinated private, public, and corporate events, contributing to positive Google and website reviews and enhanced brand reputation
Campaign Specialist Intern | ACM
Conducted market research and trend analysis to support data-driven campaigns strategies
Designed printed and digital assets for campaigns using Adobe Creative Suite, contributing to a 7.6% conversion rate
Managed client communication via email, ensuring smooth coordination across stakeholders and positively impacting client satisfaction and brand relationships
May 2024 - August 2024
Education
Marketing Management Major | Bachelor of Commerce
Ted Roger School of Management, Toronto Metropolitan University
September 2021 - December 2025
Certification
Creative Design Certification | MindX Technology School
June 2024 - March 2025
Learned and applied design principles to convey messages through visualization
Google Digital Marketing and E-commerce | Coursera
April 2025 - June 2025
Optimized media mix, including SEO, paid ads, and social media, creating a strong digital marketing strategy and win customers
Email Specialist Intern | Protechp
Executed automated cold email outreach campaigns using Instantly, maintaining a 100% deliverability rate and reaching over 300 new prospects
Designed and refined brand logo and identity, increasing brand visibility
March 2025 - September 2025
Freelance Digital Marketing Specialist
October 2025 - Present
Developed brand identities and logos, translating clients vision and values into cohesive visual systems that strengthened brand recognition
Produced promotional assets, and managed media content calendars, contributing to 150% of the ticket sales target
Led the launch and multi-platform growth strategy for a Gen Z podcast brand, generating 350K+ TikTok views and 27K+ engagements within 14 days through high-volume short-form content and A/B testing.
Core Skills
Business Law Minor
Social Media Management
Campaign Execution
Marketing Automation
Content Strategy
Short-form Video Production
Visual Asset Design
Get in Touch with Me
I’d love to hear about your project ideas and collaborations!