Protech - Brand Identity Design

Overview

Protech, an authorized partner and sales representative of MARI, a Canadian robotic company. Protech deliveries comprehensive robotic solutions backed by unparalleled service and support. Their value stands on innovation, transparency, and accessibility.

Objective

Protech main products are focused on robotic solutions that are powered by AI. They target their heavy industry, particularly woodworking at the moment. This refined logo must be distinct, speak up the value of Protech:

• Innovation: modern, adaptable, constantly evolving

• Transparency: credibility, authenticity

• Accessibility: approachable, easy to engage

My role

• Brand Identity Creator: design a clear, easy to remember, that convey brand's value

• Brand Guider: create guidance for best use logo for media contents

Understand The Market

Brand Elements

Logo

Color Palette

I used Illustrator to create this logo.

Color and Tone:

• Tech/ Trust: Blue and greys - convey trust, competence, and transparency

• Energy/ Innovation: Oranges, reds or ambers - agility, and industrial strength

Typography

Before

After