Email Marketing Campaign - LENG KENG

Overview

Leng Keng offers venue renting and event planning services. They open multiple types of events while having long-term promotors who host music events every weekend

Objective

Develop an email marketing strategy that converts new subscribers and event attendees into paying customers by increasing both events participation and venue bookings, while building long-term customer relationships through retention flows. 

My role

• Email Automation Coordinator: Build workflow in email platforms.

• Visual Creator: Designs email templates and visual assets

• Copywriter: Write email subject lines, headers, CTAs, and body texts. A/B tests copy to boost open/click rates

Strategic Approach

Sample

Welcome email - the first email that send after customers signed up. The subject line: "Welcome to Leng Keng Family!"

Promotion email - the second email, following the first Welcome email. The subject line: "Free Venue Rental - Claim Yours!"

Problem

• Unconverted email subscribers

• Missed upsell opportunity from event attendees

• Lack of lifecycle marketing

• Underutilization of mail as a revenue channel

Customer Journey Insight

Leng Kreng serves both event attendees and event organizers. This creates an opportunity to convert low-commitment visitors into high-value customers over time.

Create a customer journey to convert low-commitment visitors into high-value customers over time

Email Work-flow Calendar (trigger-based)